Trust and Social Commerce

Trust, Social Network and Electronic Commerce Adoption

establishing trust in social commerce through social word of mouth

social commerce, a new stream in e-commerce, enables hyper-informed consumers to support the businesses in new product development. hyper-informed consumers are the results of online communication provided by social media. these consumers have been empowered by web 2.0 technologies to have online communication, which drives value for the companies in new product development. trust is one the va...

Understanding Consumer Trust in Social Commerce Websites

The social commerce represents a new form of electronic commerce mediated by social networking sites. It provides companies with competitive tools for online promotion, and it also assists consumers to make better-informed purchasing decisions based on the sharing of experiences from other consumers. Trust is important in social commerce environment as it serves as a foundation for consumers to...

Trust in E-Commerce: Social Networks vs. Institutional Credibility

E-Commerce’s virtuality poses questions concerning trust between buyer and seller. Web 2.0 formats have provided new complications for these questions. Companies are creating more social networking sites, experimenting with ways to use such networks for marketing purposes. This paper explores the issue of trust in social networking site transactions vs. those at more established e-commerce site...

Social Presence, Trust, and Social Commerce Purchase Intention: an Empirical Research

Lacking the presence of human and social elements is claimed one major weakness that is hindering the growth of e-commerce. The emergence of social commerce (SC) might help ameliorate this situation. Social commerce is a new evolution of e-commerce that combines the commercial and social activities by deploying social technologies into e-commerce sites. Social commerce reintroduces the social a...